Associate Brand Manager
Ferrara Pan Candy Co., Inc.

Job Location: Chicago

Want to make an impact?

The Associate Brand Manager (ABM) position is responsible for partnering with Brand Manager in marketing strategy planning, development and implementation, portfolio and P&L management, communications, and commercialization for brands. The ABM plays a critical cross-functional role working with Sales, Operations, Finance, and outside agency partners in order to optimize sales, profitability and competitive position.

Ways you will make a difference

• Assist in development and execution of multi-year brand strategic plan by providing appropriate category/consumer/competitive insights and analyses, and by managing key issues and projects in support of business objectives.
• Identify, evaluate, and prioritize growth opportunities in partnership with R&D / Consumer Insights, and lead Commercial team in assessing opportunity feasibility and developing go-to-market launch plan.
• Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment and monthly performance reporting.
• Partner with Channel Marketing and Category management teams to ensure Sales efforts aligned with overall brand strategy, including creation of selling stories and communication / release of sales-related materials to field team.
• Participate in planning and execution of select shopper and consumer marketing campaigns and activities.

• Strong project management skills: Ability to multi-task and to leverage peer influence to drive projects to on-time completion.
• Strong oral/written communication skills
• Strong analytical ability
• Strong creative & problem-solving ability
• Ability to learn quickly, with agility
• Comfort working independently & with ambiguity
• Desire to operate in fast-paced, hands-on environment
• Bias for action & passion for delivering results

• Bachelor's degree, or equivalent experience
• MBA preferred (in general management or marketing) or
• 3+ years of marketing experience at a US Consumer Goods organization Proficiency with Microsoft Office
• Proficiency with IRI or Nielsen a plus
• Proficiency with SAP a plus