Director, Consumer Analytics
Ferrara Pan Candy Co., Inc.

Job Location: Chicago

Want to make an impact?

The Director of Consumer Analytics oversees development and implementation of analytics best practice including Business & Category Performance utilizing POS and Consumer Panel data, Marketing Measurement & Effectiveness, and Behavior-based confections demand landscape. Assess market landscape, category performance, media performance, consumer landscape and trends, areas of non-consumption and white space for all relevant Ferrara current and prospective categories. Owns analytic learning agenda for direct reports.

Ways you will make a difference

• Leads a team of Analytics professionals overseeing development and evolution of Analytics best practice
• Establishes himself/herself as a strategic business partner with Chief Marketing Officer, Chief Growth Officer, and Integrated Marketing, Innovation, and Strategy teams
• Provides Consumer Analytics thought leadership and collaborates on best practice approaches with cross-functional teams
• Leads company-wide reporting of business performance of POS and Consumer Panel data, highlighting key action areas and providing strategic insights to Senior Leadership
• Identifies and sizes market opportunities, business performance, consumer trends, areas of non-consumption, and white space
• Owns analytics learning agenda for team of direct reports
• Develops and drives utilization of a behavior-based confections demand landscape
• Uncovers strategic insights utilizing consumer data and business performance to drive critical actions, helping drive strategy to grow market share
• Leads Marketing and Media measurement & effectiveness including leveraging real time data for improved decision making and ROI
• Develops foresight into confections trends enabling greater external focus
• Proven track record of delivering actionable business recommendations, influencing decisions, and impacting results
• Translates data and analytic outcomes into actionable insights; especially the ability to explain difficult analytic concepts and market opportunities in simple, applicable business terms
• Drives introduction and adoption of a comprehensive range of consumer data and analytic methodologies, continuous improvement in techniques and cost, and identifies new tools and technology to increase effectiveness
• Strong knowledge of multiple consumer data, advanced analytic methods and modeling techniques, intelligence and visualization tools
• Agility with undefined objectives and responsibilities, ability to devise an effective solution in unstructured situations
• Supervisory experience with demonstrated ability to lead, motivate and develop a team

• Strong project management skills; ability to cover multiple tasks and to leverage peer influence to drive projects to on-time completion
• Strong oral/written communication skills
• Strong analytical acumen
• Strong creative & problem solving ability
• Ability to learn quickly, and then act with agility
• Comfort working independently & through ambiguity
• Desire to operate in fast-paced, hands-on environment
• Bias for action & passion for delivering results

• Bachelor's degree
• 7+ years of CPG relevant experience/area of consumer analytics
• 5+ years of team management experience with proven track record of developing, coaching, and mentoring diverse market research teams
• Extensive experience with qualitative/quantitative methodologies and techniques, marketing mix modeling/predictive analytics, conjoint, MaxDiff, TURF, Habits and Practices, segmentation, claims testing, packaging testing, brand and communications testing, product testing, brand health and equity tracking, concept testing
• Proficiency with Microsoft Office
• Proficiency with IRI or Nielsen a plus