Manager of Marketing Communications (Student Recruitment & Retention)
Columbus State Community College

Columbus, Ohio

Requisition ID: req3706

Job Title: Manager of Marketing Communications (Student Recruitment & Retention)

Department: Marketing & Communications Ops

Location: Columbus Campus

Employment Type: Administrator/Executive/Manager

Employment Status: Board Approved

Bargaining Unit: Non-Bargaining Unit

FLSA Status: Exempt

Compensation Type: Annual

Schedule: Monday - Friday, 8 am - 5 pm; may work some evenings and weekends as necessary

Compensation Range: 63,137.00 - 65,000.00

Additional Information:  Please be sure to submit a Cover Letter and Resume with your application submittal. 


Job Description: Manager of Marketing Communications (Student Recruitment & Retention)
Diverse and talented marketing communicationsprofessionals are encouraged to apply for a Manager of Marketing Communicationsposition on the Marketing & Communications team at Columbus State CommunityCollege.

The Manager of Marketing Communications will beresponsible for supporting marketing and communications outreach that tells thestory of Columbus State's distinctive offer of smart, affordable,career-relevant pathways to high-quality higher education for all students atevery stage of life and career. Reporting to the Director of Marketing, thisindividual will focus primarily on new student recruitment marketing while alsosupporting continuing student communications and marketing needs of various partnersacross the College.

The ideal candidate will be an experiencedwriter and communicator across multiple marketing channels; have experience ona creative team collaborating with other designers, writers, and contentcreators; be comfortable managing multiple projects and timelines to deliverthem within scope and budget; give and receive feedback constructively; and, ofcourse, be passionate about creative work! Accountability, collaboration, and theability to maintain strong relationships with College colleagues are essential.

Who you are:
You're a strong writer and communicator whonaturally works across channels, especially in the web and digital spaces. You'readept at implementing marketing communications plans with lots of moving parts,always driving to deliver the right message to the right audience at the righttime.

You're part copywriter, content creator, communicator,brand manager, taskmaster, and project manager who has experience working on anin-house creative team and knows how to manage multiple projects end to end.

You're as comfortable generating ideas as youare executing them from concept to completion collaboratively with yourcreative teammates. And you're always looking for ways to innovate and improve.

You're a relationship manager who serves as anextension of the Marketing and Communications division to engage Collegepartners, understand their needs, connect them back to marketing goals, andimplement solutions that serve both ends.

You're an eagle-eye proofreader with outstandingcopywriting and copyediting abilities.

You're kind, inclusive, authentic, professional,compassionate, savvy, reliable, and passionate about the mission of open-accesshigher education that empowers individuals, advances careers, keeps employerscompetitive, and strengthens our region.

What you'll do:
To perform this job successfully, an individualmust be able to satisfactorily perform each essential duty listed below.Reasonable accommodations will be made for persons with disabilities, coveredby the Americans with Disabilities Act, in accordance with its requirements.

Duties are numbered for convenience and do notindicate the order in terms of importance, the frequency that the duty isperformed, or the amount of time spent on the duty.

Under the guidance of the Marketing Director,

Marketing Communications Planning & Implementation- 35%

Collaborate with Admissions to implementrecruitment marketing communications plans and outputs that build awarenessamong diverse audiences and drive enrollment. Assist in the brainstormingprocess, generate original, on-brand content for multiple marketing platforms, communicateeffectively with target audiences, collaborate with graphic designers to managelayout and visual identity, and coordinate with the web team to optimizeconversions and integration with the web and digital platforms. Regularlyassess messaging and other marketing outputs to ensure they communicateeffectively with diverse audiences.

Writing & Content Creation - 35%
Create and edit original copy that is accurate, well-researched,on-brand, and on time. Assist in other aspects of the creative or researchprocesses to create cohesive, accurate content for websites, social media,email, marketing materials, and other platforms. Actively engage in weeklyCreative Team meetings. Constructively give and receive creative feedback onconcepts, art, design, copy, brainstorming, and idea generation for marketingcampaigns, deliverables, and opportunities. Review former campaigns andcommunications to ascertain areas of strength and weakness to continuallyimprove outputs. Contribute to regular assessment of collateral, messaging, andimagery to ensure our work authentically reflects the College's diversity,equity, and inclusion goals. Actively participate in informing and implementingDEI strategic goals for marketing and communications.

Relationship& Brand Management - 20%
Collaborate with College partners to anticipateand respond to marketing requests with emphasis on new student enrollment andstudent retention and success. Meet with cross-functionalpartners to gather information and assess job requests, serving as themarketing, brand, and writing expert who makes recommendations. Understand and articulate marketing goals to colleagues and partnersto inform campaign objectives, understand the audience, and create effectivecontent for multiple marketing and communication channels. Ensure the Collegename and image are projected according to brand standards and in a positivemanner. Serve as the dedicated writer and Marketing liaison for variousdepartments and on College committees.

Marketing Project Management - 10%
Coordinate with key partners and the Marketing& Communications team to ensure high-quality, compelling content that's on-brand,connects with diverse and targeted audiences, and is integrated across mediachannels. Traffic and coordinateassigned jobs, including opening new jobs in the department project database,scheduling kick-off meetings, creating timelines, and managing deadlines. Manage projects in order to deliver them on-brand, within the scope,and within budget throughout the project lifecycle. Work outside of regular officehours as necessary to meet workload demands.

Diversity, Equity, & Inclusion - ongoing
Develops and maintains strategicpartnerships with diverse groups and communities. Helps to ensure the Collegemeets its responsibilities in identifying problem areas and systemic concernswhile reporting complaints alleging discrimination. Takes responsibility forcreating a welcoming, inclusive, and productive work environment where allemployees feel valued and able to contribute to their full potential, regardlessof their differences.

Minimum Qualifications
Bachelor's degree in English, Journalism, Communication,Marketing, or a related writing field and three to five years of experience asa full-time writer, marketing communications professional, or related role. Adiverse portfolio of work demonstrating an ability to write both short and long-formcopy to a variety of audiences for a variety of marketing channels is alsorequired. Experience implementing marketing and communication plans, projectmanagement, and hands-on experience with Content Management Systems.

Preferred Qualifications: Experience in HigherEducation is preferred.

Additional Information
Columbus State employees benefit from an engaging,collaborative, and supportive culture that rewards innovation and vision. Weprovide competitive compensation, comprehensive benefits, and professionaldevelopment opportunities. We are dedicated to ensuring that the diversity ofColumbus State faculty and staff reflects that of our students and region. Weare proud to be a central part of a community that embraces differences andcelebrates the many cultures, beliefs, and lifestyles that define Central Ohio. 

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