Marketing Traffic Manager
Columbus State Community College

Columbus, Ohio

Requisition ID: req3704

Job Title: Marketing Traffic Manager

Department: Marketing & Communications

Location: Columbus Campus

Employment Type: Administrator/Executive/Manager

Employment Status: Externally Funded

Bargaining Unit: Non-Bargaining Unit

FLSA Status: Exempt

Compensation Type: Annual

Compensation Range: 53,000.00 - 55,000.00

Schedule: Monday - Friday, 8 am - 5 pm; may work some evenings and weekends as necessary

Additional Information:  Please be sure to submit a cover letter and resume with your application.

Job Description: Marketing Traffic Manager of MarketingCommunications
Diverse and talented marketing communications professionals are encouraged toapply for a Marketing Traffic Manager position on the Marketing andCommunications team at Columbus State Community College. The Marketing Traffic Manager will be responsible for seeing that marketing and communicationprojects flow smoothly through established creative workflows from conceptdevelopment, writing, and design to production and the transfer of collateralto its final destination. The individual's work will support initiativesimpacting Information Technology and Health Science programs and pathways,particularly with the opportunity to expand.

Working as an integrated member of the Marketing andCommunications team, this individual will be the chief go-between whocommunicates and coordinates among marketing communication managers, web anddigital professionals, designers, and production partners, internal andexternal, to nudge and reduce bottlenecks, improve efficiency, and ensuretimely delivery of assets. They are responsible for keeping everyone on taskand projects on deadline, handling the logistics, and keeping all partiesupdated on the progress. 

Who you are:

You have experience working in a creative agency and a firmgrasp of the creative process, team roles, and the creation and delivery ofmarketing collateral. You're a collaborator, organizer, and taskmaster whounderstands creative teams and workflows and can break them down intoindividual tasks, assignments, and deadlines. You're a multitasker who'scomfortable managing multiple projects and aggressive timelines to supporttheir delivery within scope, budget, and brand.

You are comfortable working with project management softwareand tracking marketing communications plans with lots of moving parts. Youthink and work naturally across multiple marketing channels, understandingdifferent media require different file types, sizes, and specifications.

You know people, and you're able to navigate differentpersonalities to maintain strong relationships with your colleagues andexternal partners to keep things moving smoothly. You're a creative problemsolver who spots timing issues and bottlenecks ahead of time and collaborateswith production partners, internal and external, to make sure jobs are producedand delivered as planned.

You're kind, inclusive, authentic, professional,compassionate, savvy, reliable, and passionate about the mission of open-accesshigher education that empowers individuals, advances careers, keeps employerscompetitive, and strengthens our region.

What you'll do:

To perform this job successfully, an individual must be ableto satisfactorily perform each essential duty listed below. Reasonableaccommodations will be made for persons with disabilities, covered by theAmericans with Disabilities Act, in accordance with its requirements.

Duties are numbered for convenience and do not indicate theorder in terms of importance, the frequency that the duty is performed, or theamount of time spent on the duty.

Under the guidance of theMarketing Director,

Task and WorkflowCoordination - 40%

Coordinate with marketing communications managers, seniordesigner, and team leads to assess incoming projects and identify and assigntasks and corresponding deadlines within the team's project management system.Communicate with task leads to ensure progress, identify problems, and proposesolutions to ensure smooth and timeline completion of workflow steps.

Check the statuses of outstanding tasks. Conduct morningmeetings with team leads to go over items/tasks assigned and due for the dayand determine if there are any roadblocks. Communicate any issues with thedirector or her designee. Conduct regular traffic meetings to gather and shareinformation with the rest of the team, ensure workflow is efficient, and thatthe right people are doing the right tasks.

Marketing ProjectManagement System Coordination - 30%
Use Team Dynamix or an alternative marketing projectmanagement platform to create and process tickets, timelines, and tasks.Using TD or other project management software, track the status of project estimates,timelines, and tasks; ensure the work is being completed on schedule andbudget, and communicate with creative team members assigned to each job. Closeout completed jobs and ensure final files are maintained, labeled, and archivedon a permanent server.

Marketing ProductionManagement - 10%
Work with internal and external production partners,including printers, mail houses, media buyers, ad agencies, and freelancers, toensure they have the resources needed for their jobs. Oversee the smooth transferof files, answer production questions, maintain timelines, facilitate press andproof checks, and oversee the delivery of projects and assets to their finaldestinations. Manage production schedules to deliver them on-brand, within thescope, and within budget throughout the project lifecycle. Work outside ofregular office hours as necessary to meet workload demands.

Brand Management - 10%
Coordinate with key partners, the Marketing andCommunications team, outside vendors, and freelancers to ensure high-quality,compelling content that's on-brand, connects with diverse and targetedaudiences, and is integrated across media channels. Ensure the College name andimage are projected according to brand standards and in a positive manner.

Diversity, Equity &Inclusion - 10%
Develop and maintain strategic partnerships with diversegroups and communities. Help to ensure the College meets its responsibilitiesin identifying problem areas and systemic concerns while reporting complaintsalleging discrimination. Takes responsibility for creating a welcoming,inclusive, and productive work environment where all employees feel valued andable to contribute to their full potential, regardless of their differences.

Minimum Qualifications
Bachelor's degree in communication, marketing, advertising,public relations, or a related field. Candidates with an associate degree andrelevant experience in an agency or corporate setting, especially in trafficmanagement or project management, are also encouraged to apply. Strongorganization skills, detail orientation, and the ability to motivate people andteams under tight deadlines while remaining calm and kind under pressure.Strong problem-solving, prioritization, and team-player skills are a must.Proficiency in traffic/project management software. Exposure to the AdobeCreative Suite. Strong attention to detail and deadline orientation.

Additional Information
Columbus State employees at all levels benefit from anengaging, collaborative, and supportive culture that rewards innovation andvision. We provide competitive compensation, comprehensive benefits, andprofessional development opportunities. We are dedicated to ensuring that thediversity of Columbus State faculty and staff reflects that of our students andregion. We are proud to be a central part of a community that embracesdifferences and celebrates the many cultures, beliefs, and lifestyles thatdefine Central Ohio.

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