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Basic Job Function
This role will support the implementation/execution of lead generation and awareness programs such as events, email and direct mail, digital marketing, content marketing, and webinars for the Life Insurance and Acquisition and Retention marketing programs. This person will also drive marketing material development and will help support go to market efforts for new product launches. The successful candidate in this role will drive results and perform ongoing monitoring and reporting of key campaign metrics to recommend and implement optimizations as needed.
Accountabilities
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