Communication Strategist
Jobelephant.com, Inc.

Communication Strategist

Bowling Green State University


Salary: Depends on Qualifications
Job Type: Full-Time
Division: Enrollment Management
Opening Date: 02/22/2024
Location: Main Campus (BG), OH
Job Number: BGSU00360
Department: Enrollment Management
Closing:

Summary

The Communications Strategist position assists campus partners in creating targeted marketing and communication campaigns that achieve University-set objectives and outcomes, including student retention and campus engagement. A primary function of this position is interfacing with campus partners to clearly understand their objectives and outcomes and then recommend appropriate tactics based on this information, allotted budgets and data analysis. The strategist will manage the project through the completion while continuing to analyze new and existing data, adapt messaging to segmented audiences to maximize continuing student communication and maintain overall consistency in marketing messages with a focus on aligning campus partner goals with institutional goals.

Position Schedule: Full time position with an option for a flexible/hybrid work schedule (remote/on campus). Work location: Bowling Green, Ohio.

Essential Functions

Communications Strategist

• Act as liaison between the Office Marketing and Brand Strategy and assigned University colleges and departments for marketing and communications needs.

Formulate tactics to help campus partners achieve objectives and outcomes.

Consult with and advise campus partners regarding project and program objectives and outcomes, and how this integrates with larger University goals and complements other programs.

Work collaboratively with web developers, graphic designers, photographers, videographers, writers, social media team and advertising director.

Recommend methods within the allotted budget to meet those needs while advancing the University's mission.

Implement the proposed methods.

Direct projects while meeting multiple deadlines result in client satisfaction, maintaining quality control and consistent standards, and clearly conveying the University's image.

Communication Data Strategy

Collect and analyze data for continuing student communications to inform long-term planning and strategic communication goals.

Formulate tactics using data analytics to help campus partners achieve objectives and outcomes.

Optimize audiences using student data to strategically target continuing student populations.

Analyze historical communication data to inform updated strategic goals.

Copywriter

Create compelling marketing copy across multiple mediums that clearly communicates client and University objectives in a manner that appeals to defined audiences. This includes persuasive email copy and subject lines, clear and concise website copy, and messages for digital screens, social media and other platforms across campus. Evaluate copy against the University editorial style guide and Associated Press standards to ensure copy is free of grammar and style errors.

Other duties as assigned.

Minimum Qualifications

The following Degree is required:

Bachelor's degree required. Degree must be conferred at the time of application.

The following Degree is preferred:

Bachelor's degree in journalism, public relations, marketing, advertising, or communications-related field preferred.

The following Experience is required:

3 years of marketing/communications and project management experience, including experience building strategic marketing and communication plans.

Additional Information

Knowledge, Skills, and Abilities

Knowledge of AP style and proper grammar

Excellent oral and written communication skills

Skilled multitasker with excellent organizational skills

Broad understanding of marketing and communications principles

Familiarity and proven abilities with various media options including print production and electronic methods, particularly email marketing

Strong copywriting skills with knowledge of AP style

Collaborative work style

Strong interpersonal and organizational skills

Ability to meet timely and crucial deadlines

Manage multiple projects simultaneously

Must have initiative, creativity and decisiveness

Deadline to apply: The search committee will review applications until the position is filled; however, for best consideration, applications should be provided by ‘March 7, 2024'.

Bowling Green State University is an Affirmative Action/Equal Opportunity Educator and Employer . We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Bowling Green State University, please call 419-372-8421 or email ohr@bgsu.edu.



To apply, please visit https://www.schooljobs.com/careers/bgsu/jobs/4401416/communication-strategist








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