Content Marketing Strategist
Daniels Sharpsmart Inc

Role Overview / Who are we looking for...

At Daniels, we are passionate about finding new ways to connect, solve problems and making a positive change in the world. We believe in collaboration, mutual respect, open communication and creating pathways for growth. Supporting our US based team, you will be responsible for creating engaging content and messaging strategies for the US, Canada and the UK. Working alongside our design and digital team, you will build out content to support email centric, multi-channel, full-funnel campaigns. As an innovative and entrepreneurial company, we foster an empowering culture that enables gifts to shine; you will have creative autonomy across your role and have exposure to contribute to initiatives across the full spectrum of the company.

We are looking to hire a driven content strategist to develop and execute content strategies that elevate our storytelling, nurture and connect with our healthcare audience with compelling content, and generate leads and engagement at every point of the customer journey. In your role you will be propelled into a very exciting and fast-moving environment joining a growing brand that is making significant waves in healthcare innovation and sustainability outcomes. An ideal candidate will be someone with at least 3 years' experience creating B2B email marketing content (ideally with a healthcare background), naturally assumes creative direction, can deploy both short term and long-term campaign strategy, and is highly collaborative and passionate about sales enablement brand impact opportunities!

What you will do:

• Develop a strong understanding of our industry, and the unique value proposition offered by Daniels Health.

• Craft and execute email-centric, multi-channel sales-advertising-oriented content strategy to senior-level decision makers.

• Develop engaging content that is consistent with Daniels Health brand image and addresses both business goals and consumer needs at a senior level.

• Create, configure and edit multi-channel nurture campaigns curated for specific high-level audiences, working closely with our sales teams for deployment and lead follow-through.

• Support our digital team with creative concepts and content for digital paid advertising targeting hospital audiences.

• Support content team in executing maintain a targeted editorial calendar that drives engagement across the full spectrum of our prospect and customer touchpoints.

• Identify content subject matter experts and authors, support the creation of content, and manage the content workflow and processes internally or through external support.

• Perform content gap analyses to determine what type of content is missing and what is needed.

• Fully own the reporting and learning of email campaigns, and provide direction and expert recommendations for split-testing, strategic targeting and adaptive learnings.

• Lead social advertising strategies that align with email marketing campaigns / delivering a multi-platform strategy for Account based marketing efforts.

Candidate Profile

Skills & Qualifications

• 4-5 years of email campaign content marketing experience across channels and platforms, ideally in a B2B space.

• Experience with A/B testing methodologies; and comfortable with using data to inform strategy.

• Developing a solid understanding of the target audience through online and traditional market research, including interviews with subject matter experts.

• Exceptional writing and editing skills, as well as the ability to adopt the style, tone and voice of our business across multiple content platforms.

• Experience in crafting conversion and lead-generation specific content and messaging.

• Experience creating content for full-funnel campaigns and nuances of content strategy at each stage.

• Sound knowledge of content management systems, email marketing best practices, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).

• Comfortable working with senior-level individuals and teams within our organization; skilled in working cross-functionally.

• Experience with marketing automation platforms (Pardot preferred).

Learn more about us and our mission!

Daniels Health & Sharpsmart is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Daniels Health & Sharpsmart prohibit discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, or any other characteristic protected by law. Daniels Health & Sharpsmart conforms to the spirit as well as to the letter of all applicable laws and regulations.