Creative Director of Social Media
Horizontal Talent

Description:
PURPOSE:

• The Creative Director of social media is responsible for the development of visual and storytelling solutions for deployment across Client social channels and digital ecosystem.
• This includes leading the ideation and design social-first campaigns related to product marketing, public affairs messaging, public events and out of home activations.
• The Creative Director specifies creative detail including brand overview, layout design, video design, interactivity, and photo and illustration direction.
• They also manage the Client brand visually, guiding internal and external clients through its nuances.
• They will provide creative solutions that break through the status quo of corporate communications and expanding brand's expression while maintaining its core integrity.

MAIN RESPONSIBILITIES:

• Participate in the development of social media materials and strategies that support marketing launches and programs.
• Possess strong strategic leadership with the ability to lead a creative staff to deliver on the needs of the business.
• Work closely with internal clients, project managers, Creative Media team and external vendors to execute social concepts.
• Balance multiple projects and clients while ensuring quality, deadlines and budgets are maintained.
• Ensure accuracy by understanding and applying the master brand guidelines, creative process and internal proofing.
• Maintain strong attention to detail and superb organization skills.
• Possess strong understanding of social trends, metrics and application of art direction.
• Create presentations and effectively present to Leadership and Marketing teams.

QUALIFICATIONS:

• Portfolio demonstrating excellence in social media design and concepting.
• Experience generating creative, innovative ideas in a fast-paced environment.
• Ability to understand and work within a corporate branding structure.
• Understanding and appreciation for the distinction between creative expression and strategic business objectives.

EXPERIENCE/EDUCATION:

• Bachelor's Degree (± 10 years) of agency experience in Creative Direction, content design or an equivalent combination of education and work experience.
• This position requires senior-level creativity, problem-solving and technical expertise.
• Excellent written and oral communication skills with particular attention to detail.
• Proficient using the Adobe Creative Suite, Office 365 applications and project management systems.

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