Digital Marketing Specialist
Badger Meter

Why Badger Meter?


Badger Meter is a leading global water technology company, with a mission to preserve and protect the world's most precious resource. For more than 100 years, cities and businesses have utilized our innovative and trusted solutions to enhance operational efficiency and conserve water while making it more affordable, clean and resilient. Just like every drop counts, at Badger Meter every employee counts because our contributions have a lasting impact on the world!

What You Will Contribute:


Are you a creative Digital Marketing Specialist with a passion for social media marketing and data-driven decisions?

We are looking to hire a Digital Marketing Specialist for a hybrid role at our Global HQ in Milwaukee, WI. This role requires 3 days a week onsite in our Milwaukee office. The Digital Marketing Specialist is responsible for enhancing our online presence in all channels, including websites, social media, marketing automation and other related marketing tools.

This position is responsible for executing, monitoring and adjusting digital marketing strategies in order to support broader marketing objectives and optimize our customers' experience. This position is responsible for tracking, reporting and the continuous improvement of traffic, engagement, growth of audiences and conversion through our online channels. Additionally, this person will work with the Events Manager to help facilitate digital marketing efforts related to events, including webinars, online event management tools, tradeshow technology and digital tradeshow promotions.

Position Responsibilities:

The main objectives/responsibilities of this position include, but are not limited to the following:

• Execute digital strategy: Execute Badger Meter's digital marketing strategy.
  
• Enhance online user experience: Manage and maintain the best customer experience on all digital channels.
  
• Develop online content strategies: Align and consult on digital content strategies and optimization across all channels. Manage the execution of digital content including website page development, customer emails, social media, SEO and SEM/PPC campaigns.
  
• Social media ownership: Own the planning and execution of social media efforts that support campaign initiatives and objectives. This includes social media analytics and reporting that helps continuously improve social media strategies.
  
• Marketing automation ownership: Own and execution Badger Meter's marketing automation and email marketing strategy. Ensure these efforts align with overall campaign objectives, event promotional needs and demand generation goals.
  
• Digital event management support: Help execute digital marketing efforts related to events, including webinars, managing online event management tools, updating tradeshow technology and digital tradeshow promotions through email marketing efforts.
  
• Facilitate campaign execution: Serve as subject matter expert and thought leader for the integrated marketing services team as they design, execute and track localized digital content and targeted demand generation, automated nurture and account based marketing (ABM) campaigns.
  
• Drive Demand Generation Efforts: Ensure digital marketing efforts and campaigns generate demand and convert into won opportunities. Ensuring the process for delivering leads to the appropriate sales channels is operating quickly and efficiently.
  
• Monitoring & reporting support: Gather digital marketing related analytics and data-driven insights that allow the integrated marketing services team to continuously assess and refine campaign executions.
  
• Stay up to date with best practices: Keeping in tune with best practices, trends, and innovations in online marketing and website technology and apply this knowledge toward the advancement of our online presence.
  

Required Qualifications:

• Bachelor's degree in Business Administration (or related) with a focus on digital marketing.
  
• 3+ years of experience in a digital marketing required (preferred within the B2B space)
  
• Experience with any Content Management System software required for website management
  
• Experience with digital analytics tools preferred (Adobe Analytics, Google Analytics, Hootsuite, Sprout Social, HubSpot) and conducting in-depth analyses around digital marketing as they apply to audience segmentation, funnel analyses, and campaign analytics.
  
• Demonstrates a sense of urgency about getting work completed.
  
• Excellent written and verbal communication skills with the ability to understand technical information while also translating it to non-technical audiences.
  
• Business acumen and understanding of go-to-market strategies
  
• An appetite to look for areas of improvement and a desire to make data driven decisions with the goal of continuous improvement.
  

Preferred Qualifications:

• Experience with SEO/SEM
  
• Email campaign software experience preferred (Knak/MailChimp/Constant Contact, etc.)
  
• Working experience with Episerver CMS, Digital Asset Management software, Pardot/Marketo/Marketing Cloud marketing automation tools and Salesforce CRM is a plus
  
• Knowledge of Cvent Event Management software or other digital event related software is a plus.
  
• Experience working with different webinar tools (Go-to-webinar) and facilitation of webinars is a plus
  

#LI-Hybrid
Competitive Total Rewards at Badger Meter:

• Competitive Pay
  
• Annual Bonus
  
• Eligible for Annual Pay Increases
  
• Comprehensive Health, Vision, and Dental Coverage
  
• 15 days Paid Time Off + 11 Paid Holidays
  
• Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis. Additional access to a certified financial planner to help ensure your money is working for you, at no cost!
  
• Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more
  
• Educational Assistance - Tuition Reimbursement up to $5,250
  
• Voluntary benefits including: Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage
  
• Health Savings Account (HSA) & Flexible Spending Account (FSA) options
  

An Equal Opportunity/Affirmative Action Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the "EEO is the Law" poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

Privacy Statement

The Employee and Applicant Privacy Statement describes how we collect, use, share, retain, and safeguard applicant information. Please see the privacy statement on our website here.

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