Marketing Manager - Atlanta, GA
Oldcastle

Job ID: 492258

Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer's signature brands include Belgard® and Echelon® hardscape and masonry materials; Barrette Outdoor Living® and MoistureShield® fencing, decking and railing; Sakrete® and Amerimix® packaged concrete and mortar; Techniseal® sands, jointing technologies and surface protectors; PebbleTec® pool finishes; plus popular brands of landscape and gardening materials.

Job Summary

Oldcastle APG is seeking an energetic, experienced marketing manager to lead one of its largest product portfolio brands, Belgard. As the number one hardscapes brand in North America, the Belgard marketing manager will play a crucial role in shaping and managing the brand strategy for the portfolio of hardscape products. This position is responsible for leading and executing all aspects of marketing to drive awareness, market share growth, and demand gains at the national and regional level. This manager will work closely with cross-functional teams, including product development, sales, IT, digital and marketing, to ensure the successful positioning and promotion of our hardscape products with both professionals and homeowners alike.

Responsibilities

Brand Strategy and Planning

• Develop and implement a comprehensive brand strategy that aligns with the company's overall business goals by segment.
• Define brand positioning, target audience, and messaging that differentiates our hardscape products in the market.
• Use 1st and 3rd party research to identify trends, competitive landscape, and opportunities for brand growth.

Portfolio Management

• Manage and maintain the hardscape product portfolio marketing, including product launches, updates, and discontinuations in digital experiences.

• Collaborate with the product development and sales teams to ensure that product offerings are being marketed in a way that meets market demands and are in line with the brand strategy.

Omni-channel Campaigns and Communication

• Develop and execute integrated marketing campaigns, including digital and traditional marketing channels, to promote hardscape products.

• Create compelling and consistent messaging, content, and internal/external communication plans to engage with the target audience through personalization and enhanced brand visibility.
• Coordinate with external agencies, vendors, and partners as needed.

Performance Analytics and Reporting

• Monitor and analyze brand performance metrics, sales data, and market feedback to measure the effectiveness of branding efforts.
• Provide regular reports and insights to the Sr. Brand Manager on brand performance and market trends.
• Identify opportunities for improvement and adjust strategies accordingly.

Budget Management

• Develop and manage the brand marketing budget effectively, ensuring that resources are allocated efficiently to meet goals.
• Manage the invoice submission, budget tracking and reporting processes.

Internal Partner Collaboration

• Collaborate with sales teams to ensure alignment between marketing initiatives and sales objectives.
• Collaborate with internal partners across channels and brands to support and elevate key initiatives.

A Day In The Life

• Have a strong knowledge of marketing fundamentals, including consumer behaviors, key communication drivers and digital marketing tactics.
• Build and execute turnkey marketing programs for priority channels to grow the B2C and B2B segment and optimize the digital marketing funnel.
• Establish key performance indicators (KPIs) and regularly analyze and report on the effectiveness of marketing programs, making data-driven recommendations for improvements.
• Work with the product management team and marketing operations to support the product launch process to ensure channel deliverables for 100% on-time introductions.
• Monitor and report regularly on competitive promotional activity within all channels to affect developing or currently running programs.
• Manage external agencies that support channel marketing activities, including contract renewals, execution of work, establishing annual/quarterly/monthly direction and goals, regular performance reviews and managing all agency-related budgets and billing.
• Monthly and Quarterly business tracking & internal communication to drive brand visibility and needs for both short-term & long-term sales opportunities/pipeline/development with channel partners.
• Oversee the concept and design of best-in-class collateral materials for sales solutions.
• Develop and implement a content strategy that communicates the brand story and differentiates our hardscape products and services in the market. Manage the content and social teams' application and execution of the strategy and coordination with external agencies, vendors, and partners as needed.
• Manage and maintain the Belgard websites and digital experiences for the professional and homeowner audiences.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
• Proven experience (3+ years) in branding and marketing, preferably in the manufacturing industry or related field.
• Strong understanding of hardscape products, their market, and consumer behavior.
• Excellent project management skills and the ability to lead cross-functional teams and collaborate on multiple projects - with multiple stakeholders both above and below you - simultaneously.
• Exceptional communication and presentation skills.
• Analytical mindset with proficiency in data analysis and reporting tools.
• Creative thinking and a strategic mindset to drive brand innovation.
• Travel up to 15%.

What CRH Offers You

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• A diverse and inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization.

If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability--If you want to know more, please click on this link.

Date: Mar 29, 2024

Nearest Major Market: Atlanta
Job Segment: Outside Sales, Data Analyst, Project Manager, Product Manager, Manager, Sales, Data, Technology, Operations, Management

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