Social Media Strategist
Shake Shack

Reporting to the Senior Manager, Social Media the Social Media Strategist is a professional responsible for developing, implementing, and managing an organization's social media strategy. The role involves creating and curating engaging content, analyzing social media data, and using insights to optimize performance.<p></p><p></p><div><div><div><p><b><span>Job Description</span></b><span> </span></p></div><div><p><span><span> </span></span><br /><span><span>Shake Shack is looking for a dynamic, </span><span>creative</span><span> and experienced Social Media Strategist to join our team. This person will help lead Shake Shack's strategic storytelling on social, embrace </span><span>and create trends, and explore emerging platforms. </span><span>Core responsibilities include social strategy and campaign planning, </span><span>identifying</span><span> social trends, and performance reporting. </span></span><span> </span></p></div><div><p><span><span>This role is highly collaborative and will report directly to the Sr. Social Media Manager. Our ideal candidate is food, pop culture, and </span><span>community-obsessed</span><span>. They have a keen eye for trends and </span><span>the ability to </span><span>provide</span><span> a constant stream of innovative ideas. They understand how to gather insights, </span><span>create</span><span> and </span><span>implement </span><span>a strategy</span><span>, and report on resu</span><span>lts. </span><span>They're</span><span> a team player, creative problem solver, and a multi-tasker that can prioritize and hit deadlines in a fast-paced environment.</span></span><span> </span></p></div><div><p><span><span>This position is based in our New York City West Village office, which currently </span><span>operates</span><span> on a hybrid schedule of three days per week in the office.</span></span><span> </span></p></div><div><p><span> </span></p></div><div><p><b><span>Key Responsibilities:</span></b><span> </span></p></div><div><p><span><span>Social media is an ever-changing field, so although you will have some routine responsibilities, adaptability is key in this role. This list should give you </span><span>a good idea</span><span> of what your day-to-day obligations will be:</span></span><span> </span></p></div><div><ul><li><p><span><span>Develop best-in-class</span><span> social media strategies </span><span>to reach and engage Shake Shack's audiences </span><span>for limited time menu offerings, partnerships, and evergreen brand campaigns</span></span><span> </span></p></li><li><p><span><span>Monitor analytics and metrics to gauge success of social media posts and </span><span>campaigns</span></span><span> </span></p></li><li><p><span><span>Compile reports and recaps </span><span>to share </span><span>valuable insights and learnings from data and community</span></span><span> </span></p></li><li><p><span><span>Communicate</span><span> relevant updates on the social space and trends</span><span> </span></span><span> </span></p></li><li><p><span><span>Pitch, develop and execute innovative social-first campaigns</span></span><span> </span></p></li><li><p><span><span>Help coordinate </span><span>with social media influencers and creators to promote brand awareness and create social buzz around </span><span>various initiatives </span></span><span> </span></p></li></ul></div><div><p><b><span>Skills & Knowledge:</span></b><span> </span></p></div><div><ul><li><p><span><span>In-depth knowledge of social media channels and how each can be </span><span>leveraged</span><span> for various campaigns and goals effectively</span></span><span> </span></p></li><li><p><span><span>Finger on the pulse of culture and trends</span><span> that can be shared with the larger team</span><span> to </span><span>identify</span><span> opportunities</span></span><span> </span></p></li><li><p><span><span>Strong analytical </span><span>skills to</span><span> easily tap into big picture </span><span>thinking</span><span> when it comes to social media content, campaigns,</span><span> and activations</span></span><span> </span></p></li><li><p><span><span>Ability to </span><span>share creative ideas and work collaboratively to execute </span></span><span> </span></p></li><li><p><span><span>Excellent communication and interpersonal skills </span></span><span> </span></p></li></ul></div></div><div><div><ul><li><p><span><span>Strong attention to detail and a knack for problem solving</span></span><span> </span></p></li><li><p><span><span>Ability to adapt and adjust planned work by analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to </span><span>accomplish</span><span> tasks within the parameters of the organizational structure, processes, systems, and policies</span><span> </span></span><span> </span></p></li></ul></div><div><p><b><span>Experience:</span></b><span> </span></p></div><div><ul><li><p><span><span>Bachelor's degree</span></span><span> </span></p></li><li><p><span><span>3-5</span><span> years of relevant experience in social media marketing</span></span><span> </span></p></li><li><p><span><span>Experience with social media campaign planning</span></span><span> </span></p></li></ul></div><div><p><b><span>Benefits Include:</span></b><span> </span></p></div><div><ul><li><p><span><span>Medical, Dental, and Vision Insurance</span></span><span> </span></p></li><li><p><span><span>Transit Discount Program</span></span><span> </span></p></li><li><p><span><span>401K Plan with Company Match</span></span><span> </span></p></li><li><p><span><span>Paid Time Off Program</span></span><span> </span></p></li><li><p><span><span>Flexible Spending Accounts</span></span><span> </span></p></li><li><p><span><span>Employee Dining Program</span></span><span> </span></p></li><li><p><span><span>Referral Bonus</span></span><span> </span></p></li><li><p><span><span>Online Training Program</span></span><span> </span></p></li><li><p><span><span>Career Development</span></span><span> </span></p></li><li><p><span><span>Corporate Fitness Discount Programs</span></span><span> </span></p></li><li><p><span><span>Choice of Global Cash Card or Direct Deposit</span></span><span> </span></p></li><li><p><span><span>In order to</span><span> be eligible to work in our NYC Home Office, you must be able to provide proof of full COVID-19 vaccination upon hire. </span><span>Accommodations</span><span> due to disability or religious reasons will be evaluated in compliance with the law.</span></span><span> </span></p></li></ul></div></div></div><p></p><p></p><p></p><p></p>Pay Range - $69,215.00 - $88,265.00<p></p><p></p><p><b>About Us</b></p><p>Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of <i>Setting the Table</i>. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.  A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."</p><p>We are expanding across the U.S. and around the world! Join our #ShackFam </p><p></p><p><b>Shake Shack is an Equal Opportunity Employer </b><br />All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.</p><p></p><p>Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.</p>