Sr. Marketing Lead, Global Hematology -Remote within the US
Siemens Healthcare Diagnostics Inc.

Tarrytown, New York
$187,000.00 - $255,000.00 per year

This job has expired.

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Apply now for the position of Sr. Marketing Lead, Global Hematology and you will have a positive impact on human health globally.

Your role:


Integrates and interprets complex market, healthcare environment, and financial metrics (e.g. Net Present Value (NPV), Risk Adjusted Net Present Value (eNPV), Revenue, GP, Share, Budget Spend, P&L Implications) to develop and apply strategic insights and advance fact-based decision making. Drives the execution of an analytics-focused strategy that ensures the use of analytical best practices and knowledge of partnership offering (i.e., complete medical or specialty solution) to forecast market evolution, align segmentation strategies, uncover new opportunities, and enhance competitive advantages.

Customer/Stakeholder Insights

Leverages a deep understanding and first-hand knowledge of stakeholders, regional differences by geography, and the clinical and non-clinical decision-making and buying process and/or market research to identify unmet needs, stakeholder insights and market trends. Utilizes stakeholder insights to influence internal and external stakeholders to overcome resistance, create opportunities and drive results.

Brand strategy

Utilizes a deep understanding of and proactively responds to shifts in the market and healthcare environment to develop and execute strategies and plans, and proactively anticipates trends that impact company and related procedures and specialties. Leverages a consistent framework to effectively build business objective, marketing objective, source of volume, value proposition, and metrics into well differentiated strategies and exceptional execution plans that are executed with cross-functional involvement.

Pricing strategy

Uses in-depth knowledge of pricing, pricing frameworks, contracting, and the dynamics of the healthcare environment to create strategies that transfer value into profitability. Translates market dynamics into pricing and contracting decisions for new and existing products that create value, consider the realities of the buying process, comply with standards and regulations, and meet long-term stakeholder needs.

Message delivery and deployment

Challenges others to develop differentiated value propositions, pursue innovative marketing approaches (e.g., digital media) in alignment with traditional tactics, and measure the effectiveness of messaging to improve business results. Drives the adoption and execution of innovative messaging tactics (e.g., digital and emerging media) through all channels to deliver targeted communications to internal and external stakeholders that convey differentiated value propositions.

Launch excellence

Drives execution by leveraging and integrating cross functional partner and COE support for launch, post-launch dashboards and measurement tools to deliver commercial offerings in the New Product Development/Cadence process or Launch Excellence process. Independently prioritizes, plans, manages, and tracks launch processes that consistently hit launch goals in an efficient and timely manner.

You are responsible for meeting or exceeding the business plan for your product lines and for driving activities that support the efforts of the commercial and regional marketing organizations in countries, with global focus.

In this role, you will serve as a market representative ensuring both successful commercialization of new products and providing expert advice to the Hematology franchise management in support of product enhancement plans and portfolio roadmap decisions. You will actively pulse the industry to understand the competitive environment, anticipate market trends and demands, and be capable of developing and presenting business proposals for product / portfolio strategic initiatives.

You should be capable of actively participating in and influencing cross functional teams governing our hematology product and portfolio strategy, product health, and new product development initiatives. Relationship development with customers and country sales and marketing organizations is essential to clearly understand customer needs and translate those needs into actionable requirements and programs. Active engagement, support of, and strategizing with country marketing is critical to the success of this role.

Your expertise:

  • Comprehensive and authoritative (broad and deep) expertise and experience in the IVD market.
  • Demonstrated success in the launch and commercialization of IVD products.
  • Leadership and the ability to influence absent authority, motivate, and drive accountability to achieve results.
  • BA/BS degree and 10+ years of relevant experience
Who we are:

We are a team of more than 71,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work:

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Check our Careers Site at Careers - Siemens Healthineers USA (

The pay range for this position is $187,000 - $255,000 U.S. dollars annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience, as well as where the work will be performed. The annual incentive target is (20%) of base pay. Siemens Healthineers offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here:

This information is provided per the required state Equal Pay Act. Base pay information is based on market location. Applicants should apply via Siemens Healthineers external or internal careers site.

Beware of Job Scams

Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers Career Site .

"Successful candidate must be able to work with controlled technology in accordance with US export control law." "It is Siemens Healthineers' policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations."

As an equal opportunity employer, we welcome applications from individuals with disabilities.

We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. Please create a profile within our talent community and subscribe to personalized job alert that will keep you posted about new opportunities.

To all recruitment agencies:

Siemens Healthineers' recruitment is internally managed, with external support permitted only when a qualified supplier has established a formal contract with us. Unsolicited candidate submissions and referrals, absent a current supplier contract, do not establish consent and are ineligible for fees. We delete and destroy unsolicited information, thus, would recommend you refrain from any such practices. Your adherence to our policies is appreciated.

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

Reasonable Accommodations
If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accomodation for disablity form If you're unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.

EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here .

Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here .

California Privacy Notice
California residents have the right to receive additional notices about their personal information. To learn more, click here .

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