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WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas - making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.You'll partner with UX, Product, Marketing and other team members to understand the needs of key audiences and help inform product strategy, competitive strategy and product to articulate the value of WhatsApp business products to consumers in a way that is relevant and compelling.Creativity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must. If you thrive in a fast paced, rigorous environment with a focus on driving impact, we would like to speak with you.
UX Researcher-Market Research Responsibilities:
- Design and execute innovative and impactful quantitative and qualitative research, as part of the WhatsApp UX Research team
- Design hypotheses and lead studies that examine both user behavior and attitudes
- Develop actionable insights and high impact deliverables that will combine product research with go to market strategy, competitive positioning, pricing and other market analysis
- Conduct research using a wide variety of qualitative methods and a subset of quantitative methods, such as surveys
- Work cross-functionally with design, product management, content strategy, engineering and marketing
- Communicate results and illustrate suggestions in compelling and creative ways
- Ask, as well as answer product and user experience related questions
- Compelling communication
Minimum Qualifications:
- BA / MA/ MSc / PHD in human behavior related field (HCI, Psychology, Social Science, Information Science, etc.)
- 8+ years experience in applied market research
- Command of a broad set of market research methods and/or qualitative user research
- Basic understanding of quantitative, behavioral analysis and statistical concepts
- Experience asking, as well as answering consumer and market related questions
- Experienced in product strategy and ecosystem benchmarking - quantitatively and qualitatively
Preferred Qualifications:
- Experience using stats software (i.e. SPSS, R etc.)
- Experience in UX Research
About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
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